Capstone Presentation

Last semester, in my Seminar in Fashion Merchandising- Writing Intensive course, I had the opportunity to create my own Market Specific Opportunity for the brand H&M. After countless hours of researching the best opportunity for the brand I created a Final Capstone Slide Deck showcasing an executive summary, competitive analysis, target customer, product assortment, a strategic marketing plan and a retail experience for my target customer. I want to share this project I have created because I am very proud of the progress I have made throughout my time at Kent State University over the last 3.5 years.